Sonia Kashuk Soft Focus Satin Matte

Leslie here, and we have a super popular/hyped up foundation to review for you today! This is from Sonia Kashuk- a makeup line sold exclusively from Target. This is one of those YouTube swayed purchases for sure- and I needed to see if it was worth the hype. So let’s check it out!

The Product


Sonia Kashuk Soft Focus Satin Matte Foundation, available at Target in only 6 shades.


$12.99 for 0.88 oz (if you are unfamiliar, 1 oz is the standard foundation size, so its super odd that this is less than that.) I picked mine up in the shade 03-Cream, swatches below.


There are no shade descriptions I could find anywhere, AND- this was the lightest shade I could seem to find at the time at any Target I went to! I finally gave in so that I could try the damn thing. It is obviously too dark- but the undertone seems to be a nice neutral.

The Claims

There is really no info about this other than on – so here is what they have to say about it:

• Anti-aging formula
• Perfect for oily and combination skin types
• Medium to full coverage
• Shine free and silky smooth
• Creamy yet lightweight

Sonia Kashuk Soft Focus Satin Matte Foundation delivers flawless-looking skin with a matte-but-not flat finish. This foundation makeup is infused with blue lotus, daisy flower and mallow extracts to nourish, protect and brighten dull skin.

Anti-aging formula?! I had no idea! However, I can’t find the ingredients anywhere online. It’s actually kind of ridiculous.

But. Yo girl fished her packaging out the trash.

Sonia Kashuk Soft Focus Satin Matte Foundation Ingredients:

water, cyclopentasiloxane, propylene glycol, cyclohexasiloxane, silica, dimethicone, peg/ppg-18/18 dimethicone. polysorbate 20, ethylene/acrylic acid copolymer, sodium chloride, phenoxyethanol, synthetic beeswax, caprylyl glycol, silica dimethyl silylate, disodium cocoyl glutamate. potassium sorbate, sodium dehydroacetate, bellis perennis (daisy) flower extract, hexylene glycol, sodium cocoyl glutamate, sorbitan sesquioleate, fragrance, nymphaea coerulea (blue lotus) flower extract, malva sylvestris (mallow) flower/leaf/stem extract, alcohol, phenethyl alocohol, glycerin, disodium phosphate, melissa officinalis leaf extract

I see blue lotus, daisy and mallow; but I also see a lot of other crap- including fragrance and alcohol. But how do those contribute to anti aging? I like to refer to Paula’s Choice for info on ingredients and here is what the experts day:

Daisy flower extract

Rating: POOR. There is no research showing this extract has any benefit for skin. Also known as tansy, it can cause severe sensitivity and is considered unsafe for topical application.

Nymphaea tetragona (nothing on blue lotus, so maybe this is similar?)

Rating: BEST. Also known as pygmy waterlily. The stem has been shown to be a potent antioxidant.

Malva sylvestris extract

Rating: GOOD. Extract from the blue mallow flower, it may have some skin-soothing properties for the skin, as well as some potential antioxidant benefits.

So… 2 out of 3?


The Application / First Impresh


This foundation smells absolutely terrible. Like, it smells like a baby wipe. A USED baby wipe. It is one of the worst smelling face products I have ever smelled. Maybe it is the floral extracts, maybe it is the added fragrance. Either way, its not good.

That aside- which is hard to look past- it blends out really well and feels very lightweight. Coverage is a high medium with a matte but not flat (as claimed) finish. It does not accentuate my pores, although some slight settling into my forehead wrinkles. I liked it best applied with a damp beauty sponge, to keep it as natural as possible.

The Wear

This foundation wears really well throughout the day. Oil breakthrough is minimal, barely any transfer, and it doesn’t melt off or fade throughout the day. And the scent fades after a while! Can oxidize a tad, but I also have a way too dark for me shade, so it was a little more obvious.

The Verdict

This foundation is a really nice soft matte finish foundation. Other than the anti-aging claims, which you can really only judge over an extended period of time, it stands up to all it claims to be. Great for oilier skin types, blends well, looks natural, and lasts all day.

But. I’m so terrified that it is going to break me out due to the ingredient deck, and it just smells too offensive for me to deal with when I’m getting ready. If you do not have sensitive skin or a sensitive nose, then you could probably really enjoy this!


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